July 23, 2011
1. KNOW YOUR AUDIENCE
Write and edit with online readers needs and habits in mind. Web usability studies show that readers tend to skim over sites rather than read them intently. They also tend to be more proactive than print readers or TV viewers, hunting for information rather than passively taking in what you present to them.
Think about your target audience. Because your readers are getting their news online, chances are they are more interested in Internet-related stories than TV viewers or newspaper readers, so it may make sense to put greater emphasis on such stories. Also, your site potentially has a global reach, so consider whether you want to make it understandable to a local, national or international audience, and write and edit with that in mind. Read the rest of this entry »
July 16, 2011
Since their first album – the classic Drifting To Valhalla – did so well on the net since its release in 2009, the band Billy The Mountain have taken a little time to produce the second album Tides of Mercy. This latest work of 14 songs also promises to do some serious business across the Web, with the band’s fan base growing by the month as word gets out that it is high time this ‘cult’ band was getting its amazing music to a wider global audience – as if 300,000 fans around the world was not enough to qualify them as a ‘global’ phenomenon! A truly great band and two great albums…watch as they really DO go global!
July 16, 2011
Technology has an important role to play in music today. Have we gone too far?
The blues band shuffling nonchalantly onstage look like they could use a shave and their battered guitars and shabby equipment complete a picture of rustic standards at best. Not surprisingly expectations are correspondingly low that they are going to sound like much. But what’s that on the floor in front of the guitarist? Tiny blue and red LED lights flash on and off on the board of small metal boxes at his feet as he takes his first solo. And what a solo! The sound of his ostensibly old guitar is suddenly finely tuned and breaking through the air with a beautifully produced tonal complexion matching the best violins and the newest guitars?
Fooled again? Read the rest of this entry »
July 16, 2011
...from left, County Down singer Tommy Sands, folklorist Mick Moloney sitting
This interview with Tommy Sands was conducted February 11, 1994 by none other than the mighty Irish troubadour Mick Moloney himself. We are honoured he slipped us this historical document for all to read.
MM: I’m here on the 11th of February 1994, talking to Tommy Sands. We’re going to talk about songwriting, but first of all, I’ll ask you, Tommy, when you were born and where.
TS: At 11 o’clock in the morning, the third of seven; born in Newry on the 19th of December 1945.
MM: You’ve been around a fair bit.
TS: I’ve been around a fair bit, Mick, yes. Read the rest of this entry »
July 16, 2011
Excuse us, the other 60 million punters who never bought the News of The World in our lives nor could give a flying f*** what the rapacious, overpaid, talentless vultures of Fleet Street or Wapping are up to in their pursuit of filling the empty heads of the rabid, uneducated morons of British pond life who bought the paper filled with meaningless scandals and irrelevance, only to fill the pockets of some bloodless octagenarian a million miles away. And now we watch the politicians squirm as they try desparately to find Fourth Estate scapegoats to be barbecued in public and thus steer the heat away from their own arses. Does Cameron not know that it was reported that his first unofficial visitor to Downing Street via the back door was Rupert Murdoch? Does the British press and the educated public really not know that Cameron is as corrupt a poitician as there has ever been, completely in the pocket of this Murdoch vulture – the err…Dirty Digger – and beholden to his every whim? The Cameron reptile and his acolytes must go. Or the sickness will persist. Read the rest of this entry »